Senior Engineering Manager · Los Angeles, California

I lead engineering teams that ship reliably and stay together.

I am a Senior Engineering Manager with more than twenty years in software. Most recently, at Fanatics Betting and Gaming, I led the teams behind content delivery, the CMS, and shared platform services for a sportsbook and retail product on web and mobile. I have also worked as a developer, architect, CTO, and director, and I am now seeking a Senior Engineering Manager or Director of Engineering role.

My approach is consistent. I learn the system quickly, agree with the business on what it needs, turn that into work engineers can act on, and put in place the process and tooling that make good delivery repeatable.

Portrait of David Wayne Baxter
Most recent role
Senior Engineering Manager, Fanatics Betting and Gaming (March 2023 – September 2026)
Seeking
Senior Engineering Manager or Director of Engineering
Team scope
Typically 8–12 direct reports; a peak of 11 at Fanatics and close to 20 at Stayhealthy
Career range
Developer, architect, CTO, director, and manager, across 20+ years
Industries
Sportsbook and betting, automotive e-commerce, language learning, digital health
Technology
Java, Kotlin, PostgreSQL, AWS, Datadog, Terraform, Jira and Atlassian tools
Selected results

Scale and outcomes, in numbers.

1,000×

faster responses from the content delivery service that replaced a GraphQL service, cutting latency from 30–60 seconds to 30–60 milliseconds, with no production incidents for over six months and no issues on Super Bowl traffic.

200+

monitors generated with Terraform from a template, so every new endpoint and service gets standard coverage of latency, errors, memory, CPU, and SLOs, with P1 incidents paging automatically.

4

promotions on my team over three and a half years, including an engineer who moved into engineering management, with only one voluntary departure.

4 → 20

engineers, as I grew the Stayhealthy development organization across UI/UX, front end, services, and database administration.

8–12

direct reports in a typical assignment, from early-career engineers to Senior Staff, with a peak of 11 at Fanatics and close to 20 at Stayhealthy.

How I lead

Five working principles.

Learn the system before changing it.

I have a record of joining active projects and teams, understanding how they actually work, and improving efficiency and quality of output without interrupting delivery.

Turn priorities into work engineers can act on.

I work with product managers and stakeholders to define scope and requirements and to set expectations early, so that developers receive clear tasks and everyone knows what will be delivered.

Make the safe path the easy path.

Reliability and release confidence are engineering products in their own right. I invest in observability, automated validation, and rollback automation so that teams can ship often without depending on individual heroics.

Hire for the team, not just the résumé.

I weigh compatibility, personality, and drive alongside technical ability when I hire. Teams built that way work well together, and they excel together.

Invest in the people doing the work.

I learn each engineer’s goals and build career paths with clear milestones. Tech talks, innovation projects, and short-term goals keep skills growing, and the result has been dedicated teams with near-flawless retention, including through changes of priority. I also mentor engineers outside my own teams.

What colleagues say

What colleagues say

“He is truly one of the most talented engineers and leaders I have worked with.”

Scott Gay · Multifaceted Engineering Leader · managed David directly · April 2017

“David is always looking for ways to improve the systems he owns and streamline processes to create better outcomes for his stakeholders such as researching new technologies or evaluating previous tools that have been implemented and making sure that they are serving the purpose for the business. David would be a great asset to any organization and I look forward to working with him again in the future!”

Wyatt Yates · Sr. Manager, Software Engineering · managed David directly · February 2022

“David is a great manager, developer, and a great manager of developers. During my time working with David, he’s always been very transparent with communicating that he has the back of his team, while proving it by putting his neck on the line for us time after time.”

Tyler Greulich · Senior Frontend/Full-Stack Developer · reported to David directly · February 2022

“Any team will thrive and flourish under David’s expert leadership.”

Luke Morris · Quality Assurance Analyst · reported to David directly · February 2022

“He is a problem solver and plain and simply gets things done.”

Kevin Strom · Vice President of Sales, VXI Global · managed David directly · April 2017

Excerpts from LinkedIn recommendations.

Recent roles

Where the work happened.

  1. Senior Engineering Manager, Fanatics Betting and Gaming
  2. Engineering Manager, Carvana
  3. Engineering Manager, Rosetta Stone
  4. CTO, GlobeChat
  5. Director of Software Development, Stayhealthy

Responsibilities and results for each role →

AI work

Agents, dashboards, and a ranked list of bugs.

Four projects show how I apply AI. A dashboard built with Claude scores a team’s sprint health. Nine AI agents run a live print-on-demand shop, taking each product from request to listing. Claude agents scan repositories, file a ranked list of bugs, and open pull requests to fix them. And an AI-configured dashboard is the front door to my homelab. Each has a write-up of the design and how AI was used.

Credentials

Certifications, writing, and education.

Certifications
Microsoft Certified Professional
Certificate of Completion: AI Fluency Framework & Foundations
Publication
Motivating Your Team: Continual Improvement Sessions
Education
San Joaquin Delta College, computer science coursework (1995–1998); no degree
Core skills
Engineering management, performance management, AI fluency
Contact

Open to Senior Engineering Manager and Director of Engineering roles.

LinkedIn is the best way to reach me.